About Us

OUR GENERATION: STYLISH, HEALTHY AND INFORMED™

Editorial, entertainment and branded original programming produced and distributed by CESLIE-The Women's Network™ for Momentum Women™ includes Web, TV, Radio, Mobile. All distribution points include live, recorded, semantic and contextual publishing/broadcasting. Broadcast formats include short- and long-form programming. Contextual Web Publishing formats include semantic, video, audio, and still images published and syndicated via Network platform momentumwomen.com and entertainment company partners.  Radio programming, licensing, syndication and distribution is via Live365. Live events include presentations, direct marketing, sampling, demonstrations and speaking engagements. Programming properties include the "You, Better!" show; "Ask Ceslie" and "Ceslie's Picks" TV segments; "The Better Half" interviews and profiles; "The Ceslie Show" daily radio show; the "Momentum Women Award" live event and video show; the "Momentum Women Live Radio Mixer."  The Network's website, momentumwomen.com, is a semantic publishing engine with a modular architecture. The platform delivers Web 2.0 functionality that allows the syndication and distribution of content over a host of devices, from mobile phones to PCs and high definition television. 

CESLIE: The Women’s Network™ was founded in May 2005 by a group of media and entertainment professionals and its editor-in-chief Ceslie Armstrong, a veteran magazine journalist, television personality and globally recognized spokesperson to service the fastest growing, most "affluential" yet under-served market: women age 40+. CESLIE is a brand synonymous with delivering high-quality, straightforward, how-to original programming and information to women who aspire to provide a better future for herself and family. The Network produces and syndicates original programming for distribution across traditional media channels.

Chosen for their integrity, top production skills, credentials, and passion for the message, the Company’s management oversees the production of fresh, entertaining, reliable, and trusted editorial programming. Armstrong and her production team, columnists, and industry experts bring years of experience in traditional media including major network television producers, glossy magazine editors, and wellness professionals who deliver consistent, top quality information and entertainment by providing solutions and how-to advice to engage and encourage their loyal and powerful audience.

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The Momentum Women™ target audience: women age 40 and up that includes 40 million female baby boomers who control over 75% of the wealth in the U.S.A. and spend an estimated $41 billion on apparel each year. Our viewer has a youthful attitude, and is actively striving to live a healthy and stylish life. Known as the “Me” and “Beatles to Botox” generation, baby boomers have an estimated annual spending power of $2 trillion and women boomers make the buy decision in the household as the family caretakers. Today’s woman is modern and mature. CESLIE™ connects with them where they are and on their terms: 69% of adult women actively use the Internet.

Some facts about American Baby Boomers (age 43-61 born 1946-1964):

•Estimated Spending Power: $2.1 trillion

•Total Households: 22 million

•Annual Average Household Income: $58,500

•Average Spending per Household: $45,500

•Over 64% of family households with four or more members are headed by baby boomers

•Life expectancy for women is age 80.1

•Every 7 seconds another person turns age 50

•Consider age 60 to be the new “40”

•Open to new experiences, products and brands and therefore are not as brand-loyal as Traditionalists

•Boomer women believe it’s not just about living longer, it’s about living better

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