About Us

OUR GENERATION: STYLISH, HEALTHY AND INFORMED™

CESLIE-The Women’s Network™ was founded in May 2005 by a group of media and entertainment professionals and its editor-in-chief Ceslie Armstrong, a veteran magazine journalist, television personality and globally recognized spokesperson to service the fastest growing, most "affluential" yet under-served market: women age 40+. CESLIE is a brand synonymous with delivering high-quality, straightforward, how-to original programming and information to the “every-woman” who aspires to provide a better future for her family. The Network produces and syndicates original programming for distribution across traditional media channels.

The Network's website, CESLIE.COM, is a semantic publishing engine with a modular architecture. The platform delivers Web 2.0 functionality that allows the syndication and distribution of content over a host of devices, from mobile phones to PCs and high definition television. Chosen for their integrity, top production skills, credentials, and passion for the message, the Company’s management oversees the production of fresh, entertaining, reliable, and trusted editorial programming. Armstrong and her production team, columnists, and industry experts bring years of experience in traditional media including major network television producers, glossy magazine editors, and wellness professionals who deliver consistent, top quality information and entertainment by providing solutions and how-to advice to engage and encourage their loyal and powerful audience.

Management

• Ceslie J. Armstrong, Co-founder and Editor-in-Chief
• Jeffrey Dash, Co-founder and C.O.O.
• Fran Heller, C.M.O.

Advisory Board

• Paula Batson
• Kathy Jones-Bettencourt
• Sandra Castellanos
• Emily Conner
• Sarah Dash
• Diane Decker
• Barbara Gaines
• Lori Heiss
• Lori Hoberman
• Aari Ludvigsen
• Patrick McMullan
• Sharon P. Rutter
  
  

Experts & Contributors

• Jamie Ahn
• Randall Crim
• Thomas L. Elzner
• Michelle Fama
• Beth Goehring
• Jen Groover
• Jodi Hutchinson
• Cassandra Kelley
• Elise Kirban
• Ruth Koppel
• Thomas M. Kostigen
• Stephen Charles Lincoln
• Andrew Lebson
• Yumi Lee
• Shelly Lewis
• Ron Mathews
• Caroline Alexa McBride
• Paula Moynahan, M.D.
• Carré Otis
• Patti Paige
• Laurie J. Polis, M.D.
• Oren J. Postrel
• Neal B. Schultz, M.D.
• Robert Schwartz, D.M.D.
• Anastasi Siotas
• Julia Szabo
• Matt Titus
  
  

Production

• Christine Petersen, producer
• Dean Holtermann, videographer
• Sharon Marantz Walsh, event producer
  
  

CESLIE: The Women’s Network™ target audience: women age 40 and up that includes 40 million female baby boomers who control over 75% of the wealth in the U.S.A. and spend an estimated $41 billion on apparel each year. Our viewer has a youthful attitude, and is actively striving to live a healthy and stylish life. Known as the “Me” and “Beatles to Botox” generation, baby boomers have an estimated annual spending power of $2 trillion and women boomers make the buy decision in the household as the family caretakers. Today’s woman is modern and mature. CESLIE™ connects with them where they are and on their terms: 69% of adult women actively use the Internet.

Some facts about American Baby Boomers (age 43-61 born 1946-1964):

•Estimated Spending Power: $2.1 trillion

•Total Households: 22 million

•Annual Average Household Income: $58,500

•Average Spending per Household: $45,500

•Over 64% of family households with four or more members are headed by baby boomers

•Life expectancy for women is age 80.1

•Every 7 seconds another person turns age 50

•Consider age 60 to be the new “40”

•Open to new experiences, products and brands and therefore are not as brand-loyal as Traditionalists

•Boomer women believe it’s not just about living longer, it’s about living better